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Uncover the keywords people use to find your site in the search engines. Learn which keywords are driving the most traffic, leads, and sales.

There was a time when Google Analytics let you see what keywords people searched for to find your site. But one day, Google curtailed this critical information behind two fateful, cryptic words: "(not provided)."

Since then, there was no way you could access this data. Unless you used Matomo's Search Engine Keywords Performance plugin, that is.

With Search Engine Keywords Performance, the keywords people use to find your site become a dimension in your "Referrers" reports.

Monitor your keywords' positions and boost your SEO performance like in the old days.

How Search Engine Keywords Performance Works

All the Keywords Search Engines Don't Want You to See In One Report

Google, Yahoo, and Bing may not want you to see what keywords get you traffic, but we do. How? By leveraging their APIs.

Slice the keywords data with one of the 90+ dimensions and mix them with metrics like impressions, clicks, CTR, and the average position in the SERPs.

All the Keywords Search Engines Don't Want You to See In One Report

Get An In-Depth Look at Your Crawling Performance

No matter how well you optimise your site, without proper crawling, your SEO efforts will be in vain.

Discover the number of pages crawled and indexed, 404 pages found, and other issues that could affect your crawling performance in Yahoo and Bing.

The page crawling error reports will show you what pages could not be crawled by a search engine with a detailed reason, so you can fix them right away.

Get An In-Depth Look at Your Crawling Performance

Identify What Keywords Your Images and Videos Bring You Traffic

Considering that YouTube and Google Images are the second and third largest search engines, your videos and images can drive significant organic traffic to your site.

With the Search Engine Keywords Performance plugin, you can uncover every keyword they rank for and how many visitors they attract, among other metrics.

Identify What Keywords Your Images and Videos Bring You Traffic

See How Your Keyword Performance Evolves Over Time

Track your top keywords and see how your metrics and KPIs unfold. Monitor, identify, and optimise your SEO strategy for opportunities to get the highest return from your efforts.

See How Your Keyword Performance Evolves Over Time

Try Search Engine Keywords Performance Today

Unveil the true picture of your SEO performance with Matomo's Search Engine Keywords Performance plugin. See once again what keywords you rank for and take your organic traffic to the next level.

It's time you enjoy an unparalleled data-driven SEO strategy with Matomo. Start your 30-day free trial today.


View this plugin for a specific Matomo version:

The Search Engine Keywords Performance User Guide and the Search Engine Keywords Performance FAQ cover how to get the most out of this plugin.

  • Search Keywords combined across Search Engines

  • Keywords on Google Search Clicks - Impressions - Clickthrough - Position in results page

  • Keywords on Bing and Yahoo Search

  • Google Images Keywords

  • Keywords used on Google Videos

  • Crawl Overview

  • Keyword ranking position in search results evolution over time

  • Page crawling issues on Bing

Do you have a question about this plugin? Email us

View this plugin for a specific Matomo version:


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